Why Multinationals Improve their Sustainability after Their Foreign Subsidiaries and Suppliers Misbehave
Cheng Li and Alvaro Cuervo-Cazurra investigated the relationship between misconduct by multinationals' foreign suppliers and subsidiaries and the multinationals' corporate social responsibility (CSR). They explain and find that multinationals whose foreign suppliers or subsidiaries experienced major environmental, social, and governance (ESG) breaches improved their CSR performance after the incident when compared to multinationals without such breaches. Additionally, these responses by multinationals to supplier and subsidiary misbehavior are more robust for multinationals from home countries with CSR mandates. Finally, they found that while major subsidiary misbehavior led to higher internal CSR performance, major supplier misbehavior resulted in higher external CSR performance. The findings provide valuable insights for managers of multinationals dealing with the challenges of managing misbehavior in far-flung suppliers and subsidiaries. They need not only to solve the particular misbehavior, but also implement multinational-wide initiatives to compensate for the breach in the social contract with stakeholders
